How to Sell Your Home in the Minneapolis Area
Most sellers come to us with three questions.
What will I make? What do I need to do to get the house ready? And how long is this going to take?
This page answers all three, and walks you through every step in between.
Before You Call Us
The best time to reach out is earlier than you think, but not too early.
Calling a year out usually means too much has changed by the time you list. A few months out is the sweet spot for most people. That said, some situations need more runway than others.
If your home has a septic system, belongs to an HOA, or is in a city that requires a Truth in Sale of Housing inspection, we need time to get those things ordered and completed before you can list. Rushing that process costs sellers money and sometimes deals.
If you are not sure whether you have enough time, call us anyway. We will tell you honestly where you stand.
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Our First Conversation
Most people reach out by phone or email first. We will ask a few questions to understand your situation, then send over a short questionnaire so we can show up to your home fully prepared. We are not going to waste your time with a generic presentation.
From there, we typically structure things in two appointments.
The first one is short, usually ten minutes or less. You walk us through the home, point out anything you want us to know about, and we get eyes on the property. No pressure, no pitch.
The second appointment is where the real work happens. We come back with comparable sales data, a prioritized list of what we think you should address before listing, and an honest conversation about price. We do not pick a final list price at this meeting. In our experience, locking in a number too early usually hurts sellers. We revisit pricing as you get closer to going live, because the market between now and your list date is what actually matters.
By the end of that second meeting, we will know if we are a good fit to work together, and if we are, we sign the listing agreement and start building your timeline.
Getting the Home Ready
This is where sellers most often underestimate what buyers actually care about.
A house that is clean and updated, photographs beautifully and feels move-in ready is a different product than one that needs work, even if the one that needs work is structurally sound.
The things sellers tend to dismiss are often the things buyers negotiate hardest on. An original furnace that works fine still signals deferred maintenance to a buyer. An old roof that has never leaked still gets flagged in an inspection.
We are not going to tell you to renovate your entire house before listing. But we are going to tell you the truth about what buyers in your price range are going to notice, because that affects your net proceeds more than almost anything else.
We bring in a staging consultant at no cost to you. She is an extra set of eyes for furniture placement and presentation. Once the home is ready, we bring in a professional photographer. Photos are not optional. Buyers are making decisions before they ever set foot inside, and poor photos kill showings.
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What Working With Us Actually Looks Like
Meet with an agent to talk through the selling process
We use checklists. We answer our phones. We do what we say we are going to do. We do not overpromise and disappear. We have been doing this long enough to know what we do not know, and we are not going to pretend otherwise.
We will help you problem-solve. We will point you toward the right people (contractors) and help you think through decisions when things get complicated.
What we care about most is that you reach closing feeling like you made smart decisions, got a fair outcome, and would send someone you love to us without hesitation.
